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From Transaction
to Transformation
Build belief and then revenue.
Fundraising and storytelling aren't separate skills. They're two sides of sustainable support.
This course exists because three practitioners kept having the same conversation: "Fundraising and storytelling aren't separate skills. They're two sides of sustainable support. Too many organizations are struggling with this. But not for the reasons most courses address." They're struggling because these two critical skills are always taught separately - when in reality neither works without the other. Because in actual organizations, with actual donors, they're inseparable. This course finally treats them that way - with equal emphasis, depth and integration.
From Transaction to Transformation
Not your average fundraising course.
This course brings deep fundraising and development experience together with decades of brand strategy and storytelling expertise - because sustainable revenue requires both.
Kevin Kelsick and Mauricio Giammattei have spent decades building brands and strategies for organizations from Fortune 500s to grassroots non-profits of 1. Glenn Kaufhold has spent his career in the trenches of nonprofit development, helping organizations build sustainable revenue through donor-centered strategies.
Together, they've seen the same pattern: the organizations raising sustainable revenue aren't the ones with the best tactics - they're the ones who've mastered the integration of clear storytelling and strategic fundraising.
Most fundraising courses ignore story clarity. Most storytelling courses skip fundraising strategy. We integrate both - because that's how it actually works. This isn't a storytelling course with some fundraising tips tacked on. And it's not a fundraising course that mentions storytelling in passing. It's the course that finally treats them as partners in building sustainable support.
In 7 weeks, you'll learn:
- Proven fundraising strategies: Development planning, annual giving, donor retention, stewardship systems, appeals that convert, major gift cultivation
- Strategic storytelling foundations: Brand clarity, donor psychology, story structure, authentic narratives that inspire action and most importantly belief.
- The integration that makes both work: How to use story in every fundraising tactic, how to build fundraising strategy around your authentic voice
You're a great fit if:
- You're tired of fundraising feeling like pushing a boulder uphill
- You know your work is important but struggle to explain it clearly
- Your donor retention is lower than you'd like (and you're not sure why)
- You feel like you're always scrambling for stories or content
- You want to build sustainable support, not just get through the next campaign
This course is designed for
From Transaction to Transformation
Each week includes:
Watch at your own pace - 2-3 sessions
Hands-on exercises that build toward your final take aways
Q&A with instructors, real-time coaching and troubleshooting, Peer feedback
By week 7, you'll have a complete, actionable strategy you can start implementing immediately.
What you're getting
From Transaction to Transformation
- Early Bird Discount – $899 (Enroll before March 20th)
- Single enrollment – $999
Bringing colleagues? Save when 2+ people from your organization enroll together and implement together. Contact us to learn more
Why choose LUNA?
Designed for Impact
Practical tools, custom content, and curated resources tailored to your mission.
Community Powered
Connect in the LUNA Town Square™, our virtual hub for live sessions, peer interactions, and expert-led discussions.
Guided Growth
Our online and hybrid courses, including the flagship Level-Up Nonprofit Accelerator, will supercharge your organization.
"I have learned so, so much! It has been a game changer for us. I’ve met other, wonderful nonprofits that I am learning from. It’s the best investment you can make in yourself as a leader."
Frequently Answered Questions
Our accelerators are designed for people new to various aspects of purpose-driven work including fundraising, marketing, and finance/accounting. We have a particular passion for small and mid-size organizations and tailor our courses for that audience. But individuals from larger organizations will certainly benefit from the learning.
We have carefully designed lessons and assignments that we know will make the biggest difference for you. What you learn every week will be very actionable. At every step of the way, there will be things you can start to implement right away.
We are welcoming organizations that meet the following criteria:
- Your organization is incorporated, has 501(c)3 status or pending (for US organization) or has a fiscal sponsor.
- You have at least three board members who are not related.
- You are raising less than $250,000 (US) from individuals annually.
- You share LUNA's commitment to diversity, equity, inclusion, and justice.
Unfortunately, we are not accepting applications from political organizations.
Better together, priced accordingly.
- Storytelling Fundamentals – $699
- Fundraising Fundamentals – $699
- Bundle both courses – $1,199 (save $199)
We strongly recommend the bundle. Clear storytelling makes fundraising more effective, and better fundraising gives your stories room to breathe.
Scholarships Available
Here’s something else. Thanks to a generous donor and members of our LUNA community, we’ve created the LUNA Scholarship Fund. If your organization qualifies (and we have funds available), you may receive a 75% scholarship for any single course or this package.
Here’s the qualification criteria:
· You must be incorporated as a 501(c)(3) or have a fiscal sponsor
· You must have the minimum number of board members for your state
· The board members must not be related to one another
· You have to be raising less than $250,000 per year from individuals
· Your organization has to be committed to the ideals of diversity, equity, inclusion, and belonging (yeah, we still use those words).
Once you have started the course, we do not offer refunds.
We have optional coaching packages available with the instructors of each accelerator so that you may ask questions, workshop ideas, or seek advice.
Starting in 2026, we will introduce additional courses that take deeper dives into a variety of topics. You will find announcements of those in the LUNA Town Square platform, our website, and through periodic emails.
LUNA is a community of continuous learners. Your place in that community doesn’t end when the course is finished.
As a member of the community, you will receive:
- Continued access to the course materials
- Free membership to our LUNA Town Square community and access to our resource libraries, forums, and LUNA Live events
- Discounted rates to other LUNA courses
Change happens in nonprofits when leadership is on board. That's why we strongly recommend that two people from your organization participate, ideally the executive director (if you have one) and a board member.
Once you join LUNA, at least one person per group must prepare for and participate in all the online sessions and live workshops. If you have to miss a live workshop, you will be able to access the recording. You also need to complete the capstone project assignments (see "The Experience" section of this website).
We understand that life happens, and you may not be able to complete the program. Talk to us, and we'll be happy to let you re-start in a future cohort. But, if you ghost us at any point or don't complete the program requirements, we will invoice you for the full value of the scholarship.
Your journey begins by clicking the APPLY button in the top right corner of your screen.
Each accelerator is approximately six to eight weeks long. Lessons are dropped weekly.
We want this to be a great experience, so we are limiting each cohort to no more than 15 organizations with two people from each. This will be an intimate, supportive learning environment for everyone.
The learning is done completely online, and on your own time. Materials are available each week, and include videos, downloadable presentation decks, templates, and other curated resources.
Our instructors are available by DM through the LUNA Town Square platform to answer any questions you may have. For more in-depth assistance, we have optional coaching packages available with the instructors of each accelerator so that you may ask questions, workshop ideas, or seek advice.
